Philosphy
Sheehan Media understands that to be effective, the Internet must be approached as a tool which supports overall marketing objectives. To accomplish this we combine a solid foundation in strategic market planning, along with the necessary expertise in the constantly advancing technology of the Internet - we help our clients deploy Internet strategies to achieve their marketing goals.
Sheehan Media is built upon a new business model: the Interactive Agency. The IA is a service oriented around both the marketing opportunities presented by email and the Internet, and the requirements of the constantly evolving technology of this new media. It is a hybrid, incorporating elements of the traditional advertising agency - applying the tools of communication in a mix that addresses strategic marketing goals, as well as the proficiency in working with the new technology of the Internet.
The strength of the Interactive Agency is that it houses all of these disciplines under one roof. Oftentimes, the IA employs individuals who can multitask, that is, perform more than one critical function. Essentially, the IA is well able to look at the entire marketing picture. The result is a tighter focus on strategy and implementation that works well in print and on screen.
This is because from the get-go, there is a single unified vision that takes into account the "real" and "virtual" worlds with an equal sensitivity to both. This kind of sensitivity produces a well-crafted message that is not watered down when translated across media.
Sheehan Media's project team provides technical expertise in disciplines such as content aggregation and development, graphic and interface design and Internet programming. In addition to this depth of technical proficiency, every project team includes an experienced marketing communication professional, overseeing that the client's overall marketing objectives are identified, and effectively carried through by the Internet component. This includes identifying essential off line marketing support tools and producing these programs as well.
